In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Jaclyn Patterson, Co-Founder of UnCo, a Canadian start-up setting out to simplify the female wardrobe while minimizing environmental impact. As UnCo is right in the nitty gritty phase of being a young start-up, we get a unique peak into the life of one of its ambitious, driven female co-founders. Learn how she Jaclyn is juggling life and business intentionally in this season.

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Watch the Podcast here:

Topics:

  • The hustle is real! Working a full-time job while co-founding and running a start-up
  • How UnCo curates and styles your capsule wardrobe AND tackles the issue of obsessive consumption
  • Collaborating with fashion brands, as opposed to designing their own clothing
  • Being self-aware enough to know what she needs day to day
  • How Jaclyn met Kim, the other co-founder of UnCo
  • Validating their company through hand-picking stand-out BETA clients
  • The difference between demographic and “psyche-graphic”
  • Focusing on the client experience right now
  • Then looking forward to obtaining angel investors
  • Newsflash – capsule wardrobes don’t have to be bland!
  • The dynamic between Jaclyn and Kim as business partners

Quotes:

“If you find the right person that shares your passion and ambition, you can really do great things.”

“The hustle is real!”

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