In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Joanna Platt, Founder and Life and Relationship Coach at Joanna-Platt.com. Joanna is an intuitive, intentional life and relationship coach, working with her clients 1-on-1, as well as with couples through an online course. Learn how she is building her coaching business and courses on the side as she works her full-time marketing job.

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Topics:

  • Building her coaching business on the side as she works a full-time job
  • Leaning into her calling to help others with their relationships
  • Helping couples to do marriage consciously
  • Getting a degree in Education, becoming a teacher, and realizing within weeks that being a teacher was not her thing
  • Losing her identity after quitting the career she thought she’d retire from
  • Getting fired up about life and relationship coaching and following that calling
  • Speaking what you want
  • Using what your ideal clients say in your brand messaging
  • Starting a podcast to step up her content marketing
  • Building accountability into your business, even when you’re a one-woman-show
  • Offering an online course at a new price point – above free, but less than a coaching package
  • Look at building your support team as “treating yourself”
  • Using tools because you LIKE them – not because you SHOULD use them

Quotes:

“You have to be your own best friend.”
“Life is not set-it-and-forget-it.”
“Give yourself a little bit of time to live your life and experience things so you can create.”

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